Direction White Ras El Hekma

Direction White Ras El Hekma is a coastal village by Arabella Developments at Kilometer 192 of the Alexandria-Matrouh road. Its announced handover date was August 2026, which has now passed, and the village is offered today as a built project. The project covers 290 feddans, and Direction White prices start from EGP 19 million for the larger units, with a 20% down payment in the developer’s announced plan and installments over up to 5 years. Smaller chalets start from about EGP 10.4 million.

Here is a summary of the location, units, prices, payment, developer and services. The figures are as of October 2026 and they vary by phase, so we give ranges rather than fixing a single number. Message us on WhatsApp to find out which units are available now.

Direction White Ras El Hekma Location (Which Kilometer?)

The project location map published by the developer shows the village at Kilometer 192 of the Alexandria-Matrouh coastal road, close to Ras El Hekma and Sidi Abdel Rahman. It lies within the Sidi Heneish area of Ras El Hekma. Travel time is about 180 minutes from Cairo and from Alexandria, and distances in kilometers vary between figures, so we do not fix a specific distance.

Nearby areas include Seashore Hyde Park village, about 10 minutes away, and Jefaira village.

Project Area, Unit Sizes and Types

The project area is 290 feddans, though some figures put it at 350 feddans, so treat it as approximate. Units range across chalets, duplexes, townhouses, twin houses, villas and penthouses. The announced units (October 2026):

Another section of the project data gives sizes between 70 and 194 square meters. The gap shows that smaller units (chalets) are available on the resale market. A 107 square meter chalet is available for about EGP 10.4 million, and a 130 square meter townhouse for between EGP 13.5 and 18.85 million depending on the version.

Direction White Ras El Hekma Prices

Direction White village prices start from EGP 19 million (October 2026) for the large apartment. The FAQ data cites a starting figure of EGP 6.63 million, and prices run from EGP 8.1 million to 86 million. The spread is natural because the village has been delivered and most of what is on offer is used or sold by owners, with prices that vary by size, finishing, floor and view. There are 63 resale units, so ask for a written price offer on a specific unit rather than a general range.

Payment Plans and Delivery

• 20% down payment at launch in the developer’s announced plan.
• Installments over up to 5 years, with a 10% down payment at booking in some plans.
• Delivery in August 2026 (third quarter of 2026), with fully finished units, and other units available with core and shell handover.

Because resale terms differ from the developer’s plan, ask about the finishing status and whether appliances and the kitchen are included before comparing two units.

A rough illustration: a unit priced at EGP 19 million with a 20% down payment needs EGP 3.8 million down, and the balance (EGP 15.2 million) is spread over 5 years at roughly EGP 253,000 a month. In a resale, the deal varies between paying cash or taking over the installments remaining with the first owner, which changes the calculation completely.

The Developer: Arabella

The village is developed by Arabella Developments (legal name: Arabella for Tourist & Urban Development), an Egyptian company based in New Cairo whose projects include Arabella Plaza in New Cairo. The company is said to have started operating in 1988, a date we cannot confirm from an official record, so we state it with caution. Direction White is the company’s best-known project on the North Coast.

Services and the Beach

The village offers a set of services that bring it close to a fully integrated community:

• A crystal lagoon, green spaces, indoor and outdoor swimming pools, and adults-only pools.
• A social club, gym, spa, beauty center and beach club.
• A mall with a supermarket, shops, restaurants and cafes.
• Tennis, padel and football courts, jogging and cycling tracks, and children’s play areas.
• A medical center, pharmacies, ATMs, parking areas and garages.
• Round-the-clock security, surveillance cameras and electronic gates, plus solar power, backup generators and high-speed internet.

Who Is Direction White For, and What to Check Before Buying

The village suits buyers who want near-term occupancy in an area that is lived in after project handover, and families who need large spaces (255 square meters and up in the announced units). Check the following before you buy: the unit’s ownership document and the owner’s payments to the developer, the finishing status, maintenance and service charges, and confirm the kilometer and the unit’s position inside the village and its distance from the beach or the lagoon.

Core and Shell or Fully Finished?

Direction White listings sometimes describe units as fully finished with air conditioning and kitchens, and at other times as core and shell. The difference can mean an extra cost of hundreds of thousands of pounds. Ask for a written statement of what the price includes: floors, doors, air conditioning, kitchen and bathrooms, and make sure the unit is handed over in the condition shown at the viewing.

Direction White Village at a Glance

• Location: Kilometer 192 of the Alexandria-Matrouh road.
• Prices: start from EGP 19 million (October 2026).
• Payment: 20% down payment and installments over up to 5 years in the developer’s announced plan.
• Delivery: August 2026 (a date that has passed).
• Area: 290 feddans.

Why Buy Direction White Ras El Hekma Through West Capital

Direction White has plenty of units on offer at widely varying prices. We sort them for you by budget, size and finishing status, review the documents and the owner’s payments, and arrange a viewing in the village. We compare Direction White with other villages in the area such as Seashore, Jefaira and Fouka Bay. We show you in numbers how the calculation differs between buying from a first owner and buying a unit with an existing payment plan, we check that the documents are sound before you pay, and we give you a frank opinion if the asking price is above the market.

For more options, browse North Coast projects and villages, read about the work of Arabella Developments, and compare with Jefaira Ras El Hekma, Fouka Bay Ras El Hekma and Safia Ras El Hekma. You can also see our guide to the best North Coast villages.

Direction White Ras El Hekma FAQ

Which kilometer is Direction White on the North Coast?

At Kilometer 192 of the Alexandria-Matrouh road, in Sidi Heneish in Ras El Hekma.

How big is Direction White village?

The project covers 290 feddans, and some figures put it at 350 feddans.

What are the starting prices at Direction White?

From EGP 19 million for the larger units, with chalets from about EGP 10.4 million, and resale prices vary by unit (October 2026).

What is the payment plan at Direction White?

The developer’s announced plan is a 20% down payment with installments over up to 5 years. Some plans take a 10% down payment at booking, and resale terms differ from one owner to another.

When is Direction White delivered?

The announced handover date was August 2026 (third quarter of 2026), which has passed. Units are fully finished, and some are available as core and shell.

What unit types and services does Direction White offer?

Chalets, duplexes, townhouses, villas and penthouses from about 70 to 373 sqm, with a crystal lagoon, spa, social club, mall, medical center, and tennis and padel courts.

Ask about what’s available now on WhatsApp