Sadaf North Coast

Sadaf North Coast is a seaside project under construction by New Plan Developments at Km 68 on the international coastal road. It covers 22 feddans with frontage on the Mediterranean. Unit prices start from EGP 4.5 million for a 47 sqm studio, with a down payment of 5% to 10% and installments over up to 10 years. Delivery is announced for December 2028, as of October 2026.

About Sadaf

Sadaf covers 22 feddans, split into 12 feddans for the first residential phase and 10 feddans for a commercial area and serviced hotel apartments. The beachfront is 180 metres wide and the project is 280 metres deep. It is a low-density beach resort in a Mediterranean architectural style, with sea-view units and independent facilities.

Some units are furnished and run under hotel management, while others are delivered fully finished only, so furnishing is not guaranteed in every unit. Ask for the list of fittings included in a unit’s price. Figures vary by phase and unit type, and unit types vary too: the description mentions studios, apartments, chalets, ground-floor units with gardens and duplexes, while the unit table lists a studio, one-, two- and three-bedroom units and a four-bedroom townhouse.

Location of Sadaf at Km 68

Sadaf is at Km 68 on the Alexandria-Marsa Matrouh international coastal road, with a direct view of the Mediterranean. It is about 68 km from central Alexandria and roughly two and a half to three hours from Cairo via the Cairo-Alexandria Desert Road, close to Borg El Arab Airport and New Alamein Airport. It is near Sidi Abdel Rahman, Alamein University and the New Alamein Towers. That places it in the eastern part of the North Coast, next to Hacienda Bay and D-Bay.

Unit sizes and types

As of October 2026:

• Studio: 47 sqm, in two designs.
• One bedroom: 65 sqm.
• Two bedrooms: 90 to 165 sqm, in four designs.
• Three bedrooms: 118 sqm, in two designs.
• Four-bedroom townhouse (twin house): 238 sqm with five bathrooms.

Sizes start from the 47 sqm studio.

Sadaf prices and payment plans

Prices at Sadaf start from EGP 4.5 million for the studio. A one-bedroom starts from EGP 5.2 million, a two-bedroom from EGP 6.9 million, a three-bedroom from EGP 9 million and the townhouse from EGP 25 million. The big gap between the three-bedroom and the townhouse means they are different categories in the market, so do not compare them on the same budget.

On payment, the plan is a 10% down payment with installments over up to 10 years. The “original plan” has four options: 5% down over 7 years with a 10% discount, 10% down over 8 years with a 5% discount, 10% down over 10 years with a 5% discount, or 5% down over 10 years with no discount. That gives a down payment range of 5% to 10%. Delivery is in December 2028, and work began on 9 June 2026. Because the installment period can run past the delivery date, ask for the payment schedule in writing.

The developer: New Plan Developments

The developer is New Plan Developments, and the customer service number shown for the project is 15211. We found no detailed record of the company’s earlier portfolio, so we advise looking at its completed projects and visiting them before you book.

Services and beach

The project lists the following services:

• A private sandy beach with direct sea access and several swimming pools.
• A clubhouse, a hypermarket, a mall and shopping area, restaurants and cafes.
• A gym, a barbecue area, a children’s playground, running and cycling tracks and pedestrian paths.
• Security, CCTV cameras, maintenance, landscaping, parking, housekeeping services and facilities management.

The project lists 21 services, of which we show 10 only, so treat the list above as the confirmed minimum.

Who Sadaf suits

Sadaf is a small project (22 feddans) with units starting from EGP 4.5 million, which puts it within reach of a wider range of North Coast buyers than the villages at Km 100 and beyond. It suits a small family or someone buying for the summer and seasonal rental. Buyers looking for large areas and villas will find the only option is the townhouse at EGP 25 million. Do not forget to ask the developer about the state of the road and the surrounding facilities at handover.

Km 68 and where Sadaf sits among North Coast villages

Km 68 is in the stretch closest to Alexandria compared with the villages at Km 100 and beyond. That means a shorter trip from Cairo and Alexandria for people who travel every week, but it is farther from the major services in New Alamein and from Alamein Airport than the villages at Km 90 and above. The project is near Sidi Abdel Rahman, Alamein University and the Alamein Towers, so measure the distance to these landmarks yourself on a visit.

The small size of the project (22 feddans) cuts both ways. The advantage is that units sit closer to the beach and facilities. The drawback is that service areas are smaller than in the big villages that run to hundreds of feddans. Ask for the unit’s position on the master plan, and its distance from the beach and the commercial area, before you book.

Notes on data accuracy

A figure of 12,445 resale units has been circulated for the project. That makes no sense for a single building under construction, so we do not rely on it. Figures also differ by phase and unit type for furnished or finished units, and for a 5% or 10% down payment, and the delivery date is not fixed. Ask for official data dated the day you inquire.

Booking steps at Sadaf with West Capital

We shorten the path to four clear steps. We start by sending the list of available units and their current prices, after checking the date of the update. Then we settle the unit type and the down payment that suits your budget (announced as 5% to 10%). Next we go through the reservation form and the New Plan contract clause by clause, and fix in it the delivery date (December 2028), the penalty for delay and the payment schedule. Finally we follow your payments, the registration of the contract and the handover of your unit. Do not pay any sum before you have seen the contract in writing, and do not rely on a verbal promise of a discount or a special unit.

Keep a copy of the plan you chose, dated on the day you book. The project is newly launched, and plans and discounts may change between one sales phase and the next. What you hold in writing is what binds both sides.

Why buy through West Capital

• We explain the difference between the original plans with a discount and the current plans.
• We compare Sadaf with nearby villages around Km 68 on price, down payment and delivery date.
• We review the contract, the payment schedule and the delay penalty.
• We send you the unit floor plans before the site visit.

For more, browse North Coast projects, read about New Plan Developments, compare with Hacienda Bay North Coast, D-Bay North Coast and Salt North Coast, and see the best North Coast villages.

Frequently asked questions about Sadaf North Coast

Where is Sadaf located?

At Km 68 on the international coastal road, with a direct view of the Mediterranean, near Sidi Abdel Rahman.

What do Sadaf prices start from?

From EGP 4.5 million for a studio, from EGP 5.2 million for one bedroom, from EGP 6.9 million for two bedrooms and from EGP 9 million for three bedrooms.

What is the down payment and installment period?

A 10% down payment with installments over up to 10 years, and original plans with a 5% down payment over 7 to 10 years.

When will Sadaf be delivered?

December 2028. Work began on 9 June 2026.

What is the project’s area?

The project covers 22 feddans: 12 feddans residential and 10 feddans for a commercial and hotel area.

Who is Sadaf’s developer?

New Plan Developments.

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