Seashell Playa North Coast

Seashell Playa North Coast is a seaside community on Ghazala Bay near Sidi Abdel Rahman. It goes by the name PLAYA and includes a beach, a walking boardwalk, a beach club and restaurants. It is developed by New Giza (now G Developments). Unit prices at Seashell Playa start from EGP 10.35 million (last updated October 2026), and the figures vary by phase and unit type. Here we cover the location, sizes, prices, payment plans, delivery and services.

Location and kilometer

The village sits on Ghazala Bay in the Sidi Abdel Rahman area on the Alexandria-Matrouh coastal road. It is at about Km 131, and Km 134 or 141 is sometimes quoted, a difference that calls for checking the location on the map. The village is about two and a half hours from Alexandria and roughly three hours from Cairo.

The project’s name confuses some buyers. It is known as PLAYA – Ghazala Bay and is also called Seashell Playa or Playa Ghazala. It is a different project from Seashell Ras El Hekma, which is near Km 194.

Project area and units

The project covers 700 feddans, and one million square meters is sometimes quoted, a difference worth asking about at booking. Only about 20% of the land is built up, and 80% is green space and water. The units on offer include:

• Two-bedroom apartment (Type A): 118 m².
• Duplexes, lofts and hotel-serviced apartments in G Village, fully furnished.
• Upper floors of 151 m² with two bedrooms and 172 m² with three bedrooms.
• A ground floor with a private garden: 179 m² with a 400 m² garden.
• Twin houses of 183 and 193 m².
• The beachfront G Villa of 262 m², and a ready-to-receive villa of 336 m² on a 500 m² plot.

Unit sizes start from 118 square meters for a two-bedroom apartment, so we request the approved area for the unit actually available.

Seashell Playa prices

Unit prices at Seashell Playa start from EGP 10.35 million, and the project lists a launch price of EGP 15 million for a two-bedroom apartment. Prices start as follows:

• Two-bedroom upper floor: EGP 21.39 million.
• Three-bedroom unit: EGP 24.63 million.
• Ground floor with a garden: EGP 26.11 million.
• Twin house: from EGP 31.46 to 33.18 million.
• Ready-to-receive villa: EGP 56.11 million, and the beachfront G Villa: EGP 78 million.

Some older listings circulate a figure of EGP 3.8 million as the project’s starting price. We do not advise relying on it without confirmation, because recent launch prices are much higher. Since prices change from one launch to the next, we send you an updated list on WhatsApp. When comparing, note that the lower figure is usually for a smaller or older unit and the higher one for a larger unit or one with a sea view, so compare units of similar size, finishing and delivery date rather than the headline numbers.

Payment plans and delivery

The plan on offer is a 10% down payment with installments of up to 6 years for G Village units, meaning duplexes and twin houses. Ready villas have two plans: a 10% down payment over 4 years, or a 20% down payment over 5 years. Beachfront villas require a 25% down payment over two years (last updated October 2026). The installment is calculated on the remaining price after the down payment, so ask for a written payment schedule with the payment dates before contracting.

Delivery is expected in December 2026 for the project. The first phases have been delivered and the villas are ready for immediate handover, while G Village is delivered within 3 years of contracting. We advise fixing your unit’s date in writing in the contract.

The developer

The project is developed by New Giza Real Estate Development, which now operates as G Developments. The company was founded by businessmen Mahmoud El Gammal and Salah Diab, and its projects include New Giza Compound 6th of October and Ain Bay in Ain Sokhna. Playa itself is a brand of the El Sharq El Awsat for Tourism and Development Company. We mention both names because contracts are signed in the name of the entity shown in the booking details, which we review with you before any contracting.

Services, beach and lagoons

The main features of the project:

• A soft sandy beach between 1.2 and 1.5 km long depending on the phase, reserved for owners and their guests.
• Crystal lagoons, water surfaces and water gardens, which are swimming lagoons inside the community.
• Playa Promenade: a multi-level walkway with reflection points, cycling, skating, Pilates, yoga, restaurants and boutiques.
• Playa Beach Club: kayaking, kitesurfing, stand-up paddleboarding, beach volleyball, padel tennis and CrossFit, with a Beefbar restaurant.
• An outdoor gym, a commercial area and restaurants, and a cable park for water skiing.
• Round-the-clock security. A 5-star hotel, a mosque and a hospital are also mentioned, so ask about their status before booking.

Why buy through West Capital

West Capital is a real estate broker that follows the North Coast daily. When you contact us, you get:

• An updated list of the units actually available at Seashell Playa, instead of conflicting offer figures.
• A neutral comparison between it and villages such as Hacienda Bay and Marassi on price, down payment and delivery.
• Follow-up on the reservation and contracting with the developer until you receive the unit.
• No fees or commission charged to the client.

For more, browse North Coast projects, learn about New Giza Real Estate Development, compare with Hacienda Bay North Coast, Marassi North Coast and La Vista Bay North Coast, and see the best North Coast villages.

Frequently asked questions about Seashell Playa North Coast

Where is Seashell Playa North Coast located?

It is on Ghazala Bay near Sidi Abdel Rahman on the Alexandria-Matrouh coastal road, at Km 131. We advise pinning the location on the map before viewing.

Who is the developer of Seashell Playa?

The project is attributed to New Giza, which now operates as G Developments, while Playa itself is presented as a brand of the El Sharq El Awsat for Tourism and Development Company.

What are the starting prices at Seashell Playa?

They start from EGP 10.35 million. The project lists a launch price of EGP 15 million for a two-bedroom apartment, G Village units start from EGP 21.4 million, and beachfront villas reach EGP 78 million.

What is the payment plan at Seashell Playa?

A 10% down payment with installments of up to 6 years for G Village units. For ready villas, a 10% down payment over 4 years or 20% over 5 years, and for beachfront villas a 25% down payment over two years (last updated October 2026).

When is Seashell Playa delivered?

The expected date is December 2026. G Village is delivered within 3 years of contracting and ready villas are available for immediate handover, so ask about the date for the unit you want.

Is Seashell Playa the same as Seashell Ras El Hekma?

No. Seashell Playa on Ghazala Bay and Seashell Ras El Hekma near Km 194 are two different projects, with different locations and plans, so confirm the project name before comparing prices.

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